WordPress is a superior content management system that is loved by all the search engines in the world. One of the unique features that makes it king of content is its ability to allow easy publishing as well as managing different content types. And because content is still king as far online information is concerned, the other CMS doesn’t treat content the way WordPress does and this is one of the many reasons why it is friendly to the search engines.
In evaluating the search engine ranks for your website, most of the search engines consider the link structure of your URL. Ideally, there should be some sort of coherence between the URL and the contents of your web pages. WordPress has a permalink feature which allows you to have completely customized links. This is not just juice for the search engines but also it offers great user experience since users can have a prelude of the content they are likely to find in your restaurant website by simply looking at the URL. For instance, if you make a post about menus, instead of having a URL that reads http://www.myrestaurant.com/su9983ujwew, you can have url that reads http://www.myrestaurant.com/menus. The latter is preferred to by the search engines as compared to the former.
Super Clean Code
The code that powers the WordPress platform is very clean and easy to read and understand. Search engines like this kind of code since they find it easy to crawl the website and figure out what it’s all about before ranking it appropriately. The same applies for most of the WordPress themes for restaurants unless you get them questionable sources where you can encounter very poor codes.
SEO Friendly Website Structure
As noted earlier, the search engines are very keen on the content of a website when determining the ranks. WordPress has a nice structure for organizing content. It uses categories and sub categories for posts and also pages and sub pages. This good content organization improves the navigability of the website and it also makes it easy for the search engines to index the content on the website.
Inbuilt RSS Feeds
WordPress has its own RSS feed. Whenever there is a new post or any kind of fresh content published in the website, the feed will be submitted to other feed directories in the internet thus alerting the search engine bots about the new content. The bots will thus come and index the new posts or pages and award the appropriate rankings on the website. If this happens on a regular and consistent basis, higher search engine ranking are eminent for that website.
Most content management system has never given a lot of consideration to image optimization. It is true that search engines do not read images but they have the ability to read the image code. This is also the same case for people browsing the website using screen readers. WordPress offer superior image optimization option by letting you have titles, descriptions, meta tags, links and alt descriptions for your images.